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Sustainability is getting increasingly important for brands to stay relevant. If one deck is packed in a thick plastic blister pack and another in a bio degradable shrink wrap, most customers would feel better buying the second.
Apart from wanting to generate less waste, many conscientious skateboarders want to create a cleaner environment.
Let's take 4Ocean as an example. They sell 1 USD plastic bracelet for 20 USD, by telling people it has been made from waste plastic, and that the profits are being used to clean up the oceans.
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